Monthly SEO Reporting: Full Visibility Into Your Store’s Growth
The most common complaint about SEO agencies isn’t that the work didn’t deliver results. It’s that clients had no idea what was happening or why. Reports filled with vanity metrics, dashboards that require a data science degree to interpret, and quarterly check-ins that tell you nothing actionable.
At MarTraff, every client receives a monthly SEO report that tells you exactly what changed, why it matters, and what we’re doing next. No fluff. No hiding behind data.
What’s in Your Monthly SEO Report
Our reports are structured around the metrics that actually matter for an ecommerce store:
Keyword Rankings & Movement
We track every keyword in your strategy and show you exactly where you moved — up, down, or holding steady — compared to the previous month. For high-priority keywords, we show position history so you can see the trajectory over time. We don’t cherry-pick winners; you see the full picture.
Organic Traffic & Sessions
Using Google Analytics 4 data, we report on organic traffic volume, sessions, and engagement metrics for the period. We break this down by landing page so you can see which pages are driving the most visits — and which are underperforming relative to their potential.
Conversions & Revenue from Organic
Traffic without revenue is just a vanity metric. We connect organic traffic to your actual ecommerce conversions and revenue using GA4 attribution, so you can see the direct business impact of your SEO investment. This is the number that determines whether the strategy is working.
Technical Health Updates
Every month we run a technical health check and report on any new issues that have appeared — crawl errors, indexation changes, Core Web Vitals updates, or new duplicate content. We flag these before they become serious problems.
Link Building Progress
We report on every link built in the period: the referring domain, the target page, the anchor text, and the domain authority of the linking site. You have a complete record of your backlink acquisition over time.
Next Month’s Plan
Every report closes with a clear outline of what we’re focusing on in the following month: which pages are being optimised, what content is being produced, and what link targets we’re pursuing. You always know what’s coming.
Tools We Use to Track Your SEO
Our reporting is built on data from Google Search Console (impression and click data direct from Google), Google Analytics 4 (traffic and conversion tracking), Ahrefs or Serpstat (keyword ranking and backlink monitoring), and Screaming Frog (monthly technical health checks). You receive access to all data sources — not just a summary we’ve filtered.
Frequently Asked Questions
When do I receive the report each month?
Reports are delivered in the first week of each month, covering the previous month’s performance.
Is the report automated or manual?
It’s manual — reviewed and written by your account lead, not auto-generated by a tool. This means the commentary is actually relevant to your specific situation.
Can I get access to the live dashboards?
Yes. In addition to the monthly report, we provide access to a live ranking dashboard so you can check performance at any time.
What if results are going in the wrong direction?
We flag it in the report with an honest assessment of why and what we’re doing about it. SEO can be volatile — algorithm updates, competitor activity, and indexation changes all affect performance. Transparency about these factors is part of our process.