E-commerce SEO Agency: More Organic Sales for Your Online Store
Most SEO agencies optimise websites. We optimise online stores — and there is a significant difference. Every decision we make is oriented around one outcome: revenue from organic traffic.
Why E-commerce SEO Is Different
| A standard website might have 10-20 pages that need to rank. An e-commerce store has hundreds or thousands — each with its own keyword target, its own technical requirements, and its own place in the buyer journey. The challenges are different, too. Duplicate content from product variants and filter pages. Crawl budget management across large catalogues. The need to rank for both broad category terms and specific product searches. The constant balance between conversion-optimised copy and SEO-optimised content.”Generic SEO agencies learn these challenges when they encounter them on your store. We already know them — because we work exclusively with e-commerce.” |
Platforms We Work With
We work with the three most widely used e-commerce platforms — and we know the SEO specifics of each one.
Shopify SEO
Shopify is powerful, but it creates specific SEO challenges: duplicate URLs from collection and product page structures, limited canonical tag control, JavaScript-rendered content, and restrictions on robots.txt editing. We know these constraints and have proven approaches to working within and around them. Whether you are on a standard plan or Shopify Plus, we build a strategy that accounts for all of them.
See our dedicated Shopify SEO service for a full breakdown of what we fix and how.
WooCommerce SEO
WooCommerce gives more flexibility — and more room for technical issues. Faceted navigation generating thousands of filter URLs, plugin conflicts, slow page speeds from poorly optimised hosting, and inconsistent schema markup are all common. We audit, fix, and optimise WooCommerce stores to perform at a level the platform is capable of but rarely achieves without dedicated SEO work.
See our dedicated WooCommerce SEO service for platform-specific details.
BigCommerce SEO
BigCommerce handles large catalogues well but introduces its own structural SEO challenges — particularly around faceted navigation, canonical tag gaps on product and category pages, and XML sitemap management at scale. We have audited and optimised BigCommerce stores with 20,000+ SKUs and know where the problems compound.
See our dedicated BigCommerce SEO service for more.
What Is Included in Our Ecommerce SEO Service
Our full-service ecommerce SEO combines every element needed to build sustainable organic traffic — and each component has a dedicated service page with full details.
| Audit SEO Audit Complete technical and competitive analysis of your store. Every issue documented, prioritised, and tied to a specific fix. | Tech Technical SEO Fixing crawlability, site speed, duplicate content from filters, indexation issues, Core Web Vitals, and canonical configuration. | OnPage On-Page SEO Optimising every key page for search intent — title tags, H-tags, meta descriptions, internal linking, and image alt text. |
| Content Content Strategy Keyword research focused on buyer intent, content gap analysis, and a content plan for category pages, product copy, and buying guides. | Link Link Building High-quality backlinks based on competitor analysis and a custom anchor plan. No PBNs, no spam — links that build lasting authority. | Report Monthly Reporting Clear monthly report covering keyword rankings, organic traffic, conversions from organic, link building progress, and next month plan. |
How We Work
Our engagement follows a structured four-phase approach — starting with understanding the full state of your store before making any changes.
| Month 1 Foundation Full audit, technical fixes, keyword mapping, on-page optimisation of priority pages. | Months 2-3 Build Content production begins, link building starts, further technical work as needed. | Months 4-6 Scale Link building scales, content expands, performance reporting and strategy refinement. | Ongoing Compound Monthly reporting, continued link acquisition, content updates based on performance data. |
A Real Example
| OfficeGear — Office Supplies Retailer, South Africa BigCommerce store with 20,000+ SKUs. Canonical conflicts, redirect chains, zero structured data, and a mobile PageSpeed score of 44/100. We ran a full technical audit, built a geo-targeted keyword strategy, cleaned up toxic backlinks, and implemented everything in parallel with our development team. +67% – Organic sessions | 140+ – Tech issues fixed | 44->71 – Mobile PageSpeed Read the full case study → |
Frequently Asked Questions
| Question | Answer |
| Do you work with stores outside South Africa? | Yes. While we have a strong focus on the South African market and understand its specific search landscape, we work with ecommerce stores across multiple geographies including the UK, US, Australia, and Europe. |
| What is the minimum commitment? | We recommend a minimum of 6 months. SEO is a long-term investment and meaningful results — particularly from link building — take time to materialise. We are transparent about this from the start. |
| How do you measure success? | We track keyword rankings, organic traffic, organic revenue, and conversion rate from organic traffic. Rankings are a leading indicator; revenue is the metric that matters. |
| What size store do you work with? | We work with stores at all stages — from early-stage stores building organic presence for the first time, to established stores looking to compete at the top of their category. The engagement scope adjusts to the size and complexity of the catalogue. |
| Do I need to sign a long-term contract? | We work on rolling monthly agreements after an initial 6-month period. We do not lock clients into long contracts — we keep them through results. |
Work With MarTraff
| If your store has been live for more than a year and organic search is not contributing meaningfully to revenue, there is almost certainly a fixable reason. We will audit your store, identify what is holding it back, and give you a clear picture of what SEO can realistically achieve — before you commit to anything. Get a Free Ecommerce SEO Consultation → No commitment. No generic report. |