A deep-dive into the full SEO audit MarTraff delivered for a WooCommerce store selling premium kitchen and home appliances — before any implementation began.

The store had been running for over a year with no structured SEO review. On the surface, everything looked fine — the site was live, products were listed, and branded traffic was coming in. But organic growth had plateaued.

When we ran the audit, we found what we typically find in stores at this stage: a clean front-end hiding a significant amount of technical and structural debt underneath.

What the audit uncovered:

• 10,500+ pages in “Crawled — not indexed” — Google found them but didn’t consider them worth indexing
• robots.txt blocking crawl of multiple content-rich directories
• Duplicate category paths creating URL conflicts and split ranking signals
• Core Web Vitals failure on mobile — LCP at 14 seconds
• Missing title tags and meta descriptions on 200+ product pages
• Filter-generated URLs consuming crawl budget with zero SEO value
• 24 documented issues across 7 audit dimensions, each with a fix and a priority level

What the Audit Covered

The audit was structured across 7 dimensions. Every finding included a cause, impact assessment, annotated screenshot, and a prioritised fix.

🔧Technical Infrastructure HTTPS, redirect chains, .htaccess config, robots.txt, XML sitemap, Core Web Vitals and PageSpeed benchmarks.

📊Crawl & Indexation GSC analysis of 10,500+ unindexed pages. Filter URL handling. Crawl budget evaluation across the full catalogue.

📝On-Page Signals Title tags, meta descriptions, H1–H3 structure, image alt text, and canonical configuration across all page types.

🏗Site Architecture URL structure, internal linking, duplicate category paths, pagination handling, and WooCommerce-specific SEO config.

🛍Ecommerce-Specific Product page depth, filter page management, brand and collection page structure, thin and duplicate content.

👤UX & Conversion Signals Navigation flows, search functionality, account registration, broken CTAs, dead-end user journeys.

49 Pages Delivered Full audit document

24+ Issues Documented Each with fix & priority

10.5K Unindexed Pages Found Root cause identified

7 Audit Dimensions Full site coverage

We’ve put together a sample from the actual audit delivered to this client — including sections on indexation analysis, on-page findings, and site architecture.